04.11.2019
  • This new carotenoid has the particularity of absorbing blue light, which is responsible for premature skin ageing, the appearance of skin spots, a loss of radiance and vitality.
  • Asia now represents 40% of the world cosmetics market and In-Cosmetics Asia is the leading regional trade fair for cosmetic ingredients.
  • DEINOVE is accelerating the expansion of its portfolio of cosmetic ingredients.

DEINOVE (Euronext Growth Paris: ALDEI), a French biotech company that uses a disruptive approach to develop innovative antibiotics and bio-based active ingredients for cosmetics and nutrition, announces that its second novel carotenoid for cosmetics will be presented in preview at the In-Cosmetics Asia exhibition to be held from 5 to 7 November 2019 in Bangkok. The global launch is scheduled for In-Cosmetics Global 2020 from March 31 to April 2 in Barcelona.

Essentially known for its ability to absorb blue light*, this carotenoid was previously inaccessible. Now available thanks to the research work carried out within the DEINOVE platform, a complete screening of its properties has been conducted on the basis of the most recent evaluation protocols. The excellent results obtained, and in particular its superiority over reference active ingredients, suggest an active ingredient that meets many skin needs.

In-Cosmetics Asia is the largest trade fair dedicated to cosmetic ingredients in the region. Asia represents about 40% of the world cosmetics market and contributes to 60% of its growth, whose most dynamic segment is skincare**.

"This event is an opportunity to initiate the marketing of this new active ingredient, given both its excellent performances and the potential of the Asian market. However, the official commercial launch is scheduled for In-Cosmetics Global in Barcelona in April 2020. Other active ingredients are under development to rapidly expand our product portfolio," says Coralie MARTIN, Marketing Manager at DEINOVE.

 

* Blue light is emitted not only by the sun, but also by screens (TV, computers, smartphones, tablets), electronics and lighting. This light radiation is known for its harmful effects on the health and beauty of the skin (premature ageing, appearance of skin spots, loss of radiance and vitality...). Digital pollution is an emerging issue in cosmetics, given the increasing exposure to blue light produced by screens or LEDs.

** Market data: L’Oréal 2018